Catalyst Group is three companies working as one team: The Catalyst (creative), Catalyst Labs (tech) and Chaos Theory (our record label), out of Singapore, London and Dubai. The full picture is at group.thecatalyst.gg.
Execution of a 360 major sponsorship, live: global social, influencer programming, product marketing, and stakeholder management.
Celebrity engagement, influencer amplification, production, socials. Six Stevie wins and a Webby honour.
An exclusive JPOP music video by XG filmed with Singapore Tourism Board and released globally.
Game Face On Tour put Legion inside Marshmello's tour; the MelloHunt contest turned his 29.8M-strong audience into detectives.
Also: four standing mandates with Lenovo: a global Ambassador Program (annual, Legion + Yoga), Legion Live (monthly Twitch series), always-on social media, planning, strategy.
Recognition: Stevie APAC Team of the Year, Gold · Webby honoree · Eventex winner · Shorty nominations across five campaigns. 16 wins, 2 honours, and 11 nominations in 2026.
Selected clients: Lenovo · Microsoft · Singapore Tourism Board · NetEase · Rotary International.
Entering or expanding in gaming: strategy, creators, events and campaigns that use culture to win hearts and minds.
Launches and always-on: 360 social, end-to-end creator programmes, community infrastructure and interactive reporting, built by Catalyst Labs.
Partnerships, content engines and commercial routes; plus music, sync and artist crossovers through Chaos Theory, our in-house label.
Partnerships: we bring global delivery with music and tech capability; you bring your clients and markets.
Christian Hunger, our Director of Events & Partnerships, is booking meetings for both days. Tell us a time and we will make it work.
Catalyst Group is led by Drew Holt-Kentwell, who has eleven years working for governments and gaming's biggest brands; heading up a global ecosystem for entertainment, tech, and culture.